News Rant

Ad blocking, my conscious decision to abstain

When Apple released iOS 9 on iPad and iPhone it included a new feature that can block web ads within Safari. I’ve been using Ad Blocking plugins on my PC and Mac browsers for a while and jumped straight in and installed 2 apps to play around with.

I wanted to improve my online experience by reduce page load times, reduce my battery usage and stop being so damn distracted by them!ad spam

The funny thing is, I also own a couple of blogs like where I have used advertising and the occasional affiliate links in the past, nothing grand and nothing horrible in my opinion! The aim was to earn money towards the next 12 months online hosting costs (less than $100). Yet I also removed the ads 8 months ago when I thought they detracted from the overall look and feel of the sites and have only recently re-introduced them.

So, after some thought I removed all of my ad blockers PC, Mac and iOS devices and now view webpages as the creators intended, warts and all. Many of these smaller sites may need my ad impressions to keep the lights, they may be starting on their journey towards self employment and my adblockers could impact them directly.  So I have now decided to show my displeasure to any annoying sites with bad ads by voting with my eyeballs.

  • If your site uses javascript linking in text that’s annoying I will close the tab and never return.
  • If you make an advert appear over what I’m trying to read say goodbye to a potential customer.
  • If you autoplay a video ad without my implicit click, don’t be surprised when I leave and you never see my tracking cookie again.
  • If your article or page is riddled with lots of ads that distract too much or cause nausea, I will bid you farewell for good.
  • This is not add related, however applies; If your site has a ‘Top 10’ list of something and you put them on individual pages or a gallery that reloads each time someone clicks ‘next’ to boost your page views I will laugh at you heartily as I press the back button.

I do find myself using Safari Reader view or Evernote Clearly more often when I find the ads too distracting (Inject an Ad between every paragraph? tut tut). This way the site gets my initial page impression as I switch to Reader view but I can read the article in with less distraction. In fact it often looks a lot better than the same webpage when using an adblocker.

If you run a website and run ads, take a good look at how you are using them. Less is more.

Mostly, just treat your readers with some respect .

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